Every click, visit, and conversion tells a story — but without proper analytics, those stories go unheard. My Web Analytics services help you understand your audience, measure performance, and make confident marketing decisions based on real data.
With a strategic analytics approach, I turn complex numbers into clear insights — helping your business optimize campaigns, improve ROI, and grow faster.
Web Analytics is more than tracking visitors — it’s about understanding behavior, identifying opportunities, and using insights to make smarter decisions.
Here’s what effective analytics can do for your business:
1. Reveal What Works: Identify which campaigns, keywords, or channels bring the best results.
2. Boost Conversions: Discover user pain points and optimize the journey to increase sales or leads.
3. Save Marketing Budget: Focus only on strategies that actually perform.
3. Build Long-Term Growth: Use data to shape stronger, future-ready marketing decisions.
Audit & Setup
I start with a detailed analytics audit to ensure your tracking tools (Google Analytics, Google Tag Manager, or Meta Pixel) are correctly set up. Every click and conversion is tracked accurately from day one.
Custom Dashboard Creation
Get a clear, visual understanding of your business data. I create easy-to-read dashboards highlighting the most important metrics — from traffic sources to conversion trends.
User Behavior Analysis
I analyze how visitors interact with your website — where they land, what they click, and where they drop off — to uncover hidden growth opportunities.
Campaign Tracking & Performance Review
From Google Ads to Facebook Ads, I track every campaign’s performance and ensure your ad spend is optimized for the best results.
Data Insights & Recommendations
Numbers alone don’t drive growth — smart actions do. I translate analytics data into actionable steps that improve conversions, user experience, and marketing outcomes.
I don’t just deliver numbers — I deliver insights that shape results. My expertise combines deep analytical knowledge with marketing strategy, ensuring that every data point supports your business goals. Whether it’s optimizing your website performance, tracking user engagement, or evaluating ad success, I make sure your data works for you.
Amit Dutta helps businesses grow through strategic Google Ads, Facebook Ads, and Web Analytics — driving real results, not just numbers.